Glossary · Analytics
Business Intelligence
Technologies, practices, and strategies for collecting, integrating, analyzing, and presenting business data to support decision-making.
Business Intelligence (BI) encompasses the strategies, technologies, and practices used to collect, integrate, analyze, and present business data. BI tools transform raw data into meaningful insights through reports, dashboards, data visualizations, and ad-hoc analyses. Traditional BI platforms include Tableau, Power BI, Looker, and Metabase. The BI process typically involves data extraction from source systems, transformation and loading into a data warehouse, creating data models and semantic layers, building visualizations, and distributing insights to stakeholders. Modern BI trends include self-service analytics, embedded analytics, AI-augmented analytics, and natural language interfaces.
In practice
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