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Amplitude · Analytics Platform

AI for Amplitude.

Query your Amplitude event data in plain English. No SQL required.

Read-only · Flexible connection options

Read-only query
> How many users completed onboarding this week?
✓ Read-only · APISetup time varies by connection

Connect your Amplitude analytics data to AI for Database and get instant answers from your behavioral data. Ask questions about user journeys, conversion funnels, and product engagement – and get results backed by real queries, not approximations.

Amplitude captures every interaction in your digital product. AI for Database makes that data accessible to anyone who can describe what they want to know, without writing SQL or navigating Amplitude's chart builder.

What data you can query

Events

Every tracked user action – pageviews, button clicks, transactions, custom events

user_idevent_typeevent_timeevent_propertiesuser_propertiesplatformcountry

User Properties

User-level attributes that persist across sessions

user_idplansignup_datecompanyroledevice_type

Sessions

Session-level data including duration, entry/exit events, and session IDs

session_iduser_idstart_timeduration_msevent_count

Merged Identities

Maps multiple device/anonymous IDs to a single user for cross-device analysis

amplitude_idmerged_amplitude_idmerge_server_time

Problems this solves

Chart builder is slow for ad-hoc questions

Building a new chart in Amplitude for every question takes time. Sometimes you just want a number.

Complex queries need SQL anyway

Amplitude's segmentation is powerful but limited. For multi-step funnels with custom logic, you end up exporting to SQL.

Cross-source analysis is manual

Amplitude knows behavior but not revenue details, support interactions, or backend metrics. Getting the full picture requires ETL work.

Event properties are hard to query

event_properties and user_properties are nested JSON. Querying specific properties in your warehouse requires verbose SQL.

How AI for Database helps

Instant behavioral analysis

Ask any question about user behavior and get an answer in seconds, not minutes of chart configuration.

> What are the top 10 most common user actions in the last 7 days, and how many unique users performed each?

Custom funnel analysis

Build funnels with custom logic that goes beyond Amplitude's built-in funnel chart.

> Show me the conversion rate from 'view_product' → 'add_to_cart' → 'checkout_complete' by platform (iOS vs Android) this month

Cohort comparison

Compare behavior across user segments without creating separate Amplitude cohorts.

> Compare the 30-day retention of users who completed onboarding in under 5 minutes vs those who took longer

Revenue attribution

Connect Amplitude behavior data to revenue outcomes.

> Which features are most used by users who upgraded to paid in the last 90 days? Show me the top 10 events by frequency.

Cross-device analysis

Leverage merge_ids for accurate cross-device user counts.

> How many truly unique users (after identity merging) were active last week?

Example queries

> How many users completed onboarding this week?

Counts DISTINCT user_id from events where event_type = 'onboarding_complete' in the last 7 days

> What's the most common first action after signup?

For each user, finds the first event after 'signup' event_type, then counts and ranks by frequency

> Show me the retention curve for the January cohort

Computes day-N activity rates for users whose first event was in January, out to 30 days

> Which platform has the highest conversion rate?

Groups funnel completion by platform field, calculates percentage, orders descending

Dashboard templates

User Engagement Dashboard

Track daily engagement metrics across your product

  • Daily active users trend (line)
  • Events per user (line)
  • Top events by count (horizontal bar)
  • Session duration percentiles (table)
  • New vs returning users (stacked bar)

Conversion Funnel Dashboard

Monitor key conversion funnels in real time

  • Signup funnel conversion rates (bar)
  • Funnel drop-off by step (waterfall)
  • Conversion rate by country (map/table)
  • Time to convert distribution (histogram)

Product Health Dashboard

Overview of product health and usage patterns

  • WAU trend (line)
  • Feature usage breakdown (treemap)
  • Error event rate (line)
  • Platform distribution (pie)
  • Weekly retention curve (line)

Automated workflows

Engagement drop alert

Alert when DAU drops more than 15% compared to the same day last week

Daily at 10 AM

New feature adoption tracker

Track adoption of a newly shipped feature, report to Slack daily

Daily at 5 PM

Conversion rate monitor

Alert when the signup-to-activation funnel drops below 30%

Every 6 hours

Weekly product metrics email

Email the product team a summary of DAU, WAU, top features, and retention

Weekly on Monday at 9 AM

Key metrics

DAU / WAU / MAUEvents per userSession durationRetention (D1 / D7 / D30)Conversion rateFeature adoptionStickiness (DAU/MAU)Time to first actionBounce rateRevenue per user

Connection options

Warehouse Export (Recommended)

Connect your Snowflake, BigQuery, or S3 bucket where Amplitude exports data. Best for production use.

Pros

  • + Full historical data
  • + No API limits
  • + Best query performance
  • + S3 export available on free plan

Cons

  • - Requires warehouse setup
  • - Data freshness depends on export schedule

Setup

01
Configure data exportIn Amplitude, go to Settings → Data Destinations → set up S3, Snowflake, or BigQuery export
02
Wait for first exportInitial export may take a few hours depending on data volume
03
Connect in AI for DatabaseAdd a new connection using your warehouse credentials
04
Select Amplitude as platformChoose 'Analytics Platform (Warehouse)' → Amplitude for auto-detection

Direct API

Connect directly via Amplitude's Export API. Fast to set up, good for exploration.

Pros

  • + Quick setup
  • + Available on all plans
  • + Real-time data

Cons

  • - 4 GB response cap
  • - Not suitable for large datasets
  • - Rate limited

Setup

01
Get API credentialsIn Amplitude, go to Settings → Projects → copy API Key and Secret Key
02
Connect in AI for DatabaseAdd a new connection, select 'Analytics Platform (API)' → Amplitude
03
Paste credentialsEnter your API Key, Secret Key, and select your region

How to find your Amplitude credentials

01

Log in to analytics.amplitude.com

02

Click the gear icon → Settings → Projects

03

Select your project

04

Copy the API Key (visible) and Secret Key (click 'Show')

05

Note your region: US or EU (check your URL)

Tip: The API Key is public (used in your tracking SDK). The Secret Key is private – keep it safe.

View official Amplitude documentation →

FAQ

Can I use this on Amplitude's free plan?

Yes. S3 export is available on all plans including Free. Direct API also works on all plans.

How do you handle Amplitude's merged identities?

We automatically detect the merge_ids table and provide guidance for identity resolution in queries.

Can I query event_properties JSON fields?

Yes. The AI automatically generates the correct JSON extraction syntax for your warehouse (Postgres, BigQuery, etc.).

What about Amplitude's privacy controls?

AI for Database queries your warehouse – it respects whatever data filtering Amplitude applies before export.

Your Amplitude speaks English now.

Free plan available · No credit card required