Funnel Analysis
A method of tracking and analyzing the sequential steps users take toward a desired conversion or goal.
In Depth
Funnel analysis tracks users through a predefined sequence of steps (a funnel) to identify where they drop off before completing a desired action. Common funnels include marketing funnels (awareness → interest → consideration → purchase), product funnels (signup → activation → engagement → retention), and e-commerce funnels (browse → add to cart → checkout → purchase). By measuring conversion rates between each step, teams can identify bottlenecks, prioritize improvements, and quantify the impact of changes. Advanced funnel analysis includes segmentation (comparing funnels across user groups), time-to-convert analysis, and multi-touch attribution.
How AI for Database Helps
AI for Database builds conversion funnels from your data by asking questions like "Show me the signup to purchase funnel for last month."
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